The Key is the Keyword

In my previous posts, I highlighted that traffic is perhaps the most important component in making money online through Google's Adsense.

One of the ways for your website to show up in Google's search is for you to verify your website and add a site map of your website and submit it to Google for them to use their bots to crawl it.

In driving traffic to your blog, choosing keywords to put on your website is essential for it to show up in web search results.

One of the tools that I currently use is Google's Adwords Keyword Tool. In it, they show the number of searches for the various keywords.

For example: I key in the word Michael Phelps and got the following results:
For the keyword "Michael Phelps", one can expect to get 60,500 searches on Google. So if your website has a lot of keywords that involve Michael Phelps, don't expect to get more than 60,500 visits since you will be sharing the keyword with most probably another 1 million websites that feature Michael Phelps.

Compare this to Paris Hilton which got an amazing 6,000,000 Google searches. Of course I am not saying that you should write about her. Obama gets over 7,000,000 searches so it might not be a bad idea writing about this US Presidential candidate too! McCain turned up close to 2,000,000 searches but there were also 45.5 million google searches for John. So if google searches are anything to go by, the US presidential race is still wide open.

What is important is that you find a keyword or phrase that has a niche and with people searching for it. This will drive the necessary traffic to your site and help your website earn more money for you.